Harry Potter and the Sorcerer’s Stone has more than 200 1-star reviews on Amazon. While it might have spawned a beloved book and movie franchise, a spinoff movie series, and a theme park, even the first Harry Potter book couldn’t make everyone happy. The fact of the matter is even the best businesses and products can’t please everybody. What can your business take away from this?įor obvious reasons, nobody wants to do business with someone that they suspect of being a cheater. Seeing every single customer give a 5-star review shows that either the customers are just thanking businesses for doing the bare minimum or the business is paying for fake reviews. If customers suspect that a business’s reviews are inaccurate, they’ll start to be suspicious. Finally, the whole reason these commenters trusted reviews is that they are an accurate depiction of what using the product or service would actually be like.
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